New Product Launch Support

Challenge

Schneider Electric sought to evaluate a new smart energy management product targeting affluent homeowners and home design professionals. The objective was to validate resonance with both audiences, assess feature appeal, and refine messaging ahead of launch.

Our Approach

ADNA conducted two parallel mobile-first surveys in Australia and New Zealand:

• Targeted affluent homeowners (annual household income > AUD 200K) in standalone or semi-detached homes

• Reached low-incidence professionals involved in home energy decisions

✅ Precision targeting with dual-path sampling

✅ Embedded concept testing modules

✅ Delivered results despite <1% incidence in general population

Outcome

📈 1,334 qualified respondents across both markets

🧠 Key insight: Most respondents already used 2+ apps to manage home systems — validating “smart” product positioning

✅ Insights used to refine feature set, messaging, and go-to-market roadmap