Insights For A Successful Market Entry

Challenge

Popeyes was planning its Indonesia market entry and needed to validate which brand messaging resonated most with potential customers. They also wanted to identify improvements for positioning and communication before the rollout.

Our Approach

ADNA deployed a multi-concept message test using its audience platform in Indonesia, targeting qualified respondents aligned with the brand’s desired demographic.

👥 3,888 respondents tested

🗣 4 creative concepts tested

📊 Qualitative and quantitative feedback collected

Outcome

• ✅ Concept D emerged as the strongest, with 40% preference as the most impactful brand message

• ⭐ 35% of respondents gave a rating of 4 or 5 (out of 5) to Message A

• 🛍️ 70% purchase intent generated through exposure to the right message

• 🎯 Insights led to a data-backed communication strategy for launch success