Gold Loan Ad Testing

Challenge

DBS was preparing to launch a new gold loan product in India and needed to test the effectiveness of a newly developed video advertisement before rollout. Key objectives included:

• Measuring emotional and rational response to the video

• Testing the clarity of the offer and perceived relevance

• Validating whether the creative resonated with core target groups

Our Approach

Using ADNA’s proprietary mobile-first platform, we targeted over 1,000 highly specific respondents:

✅ Farmers, shopkeepers, and small business owners

✅ Had recently taken or were planning to take a gold loan

✅ Located in key Tamil Nadu cities: Mayiladuthurai, Trichy, Madurai, Pondicherry, Salem, and more

Participants were shown the ad and asked to rate appeal, clarity, and relevance

Outcome

📊 60% rated the video 6 or higher on a 10-point scale

📈 70% felt the ad’s inclusion of relatable elements made it more attractive

🎯 Strong resonance across diverse sub-regions in Tamil Nadu

✅ Validated the ad’s cultural fit and emotional pull ahead of mass deployment