Concept Test To Penetrate Further Into Africa

Challenge

KFC Africa sought to test product concepts quickly and cost-effectively across diverse African markets. The key objective was to pre-qualify real KFC customers and redirect them to KFC’s internal survey platform for product concept evaluation.

Our Approach

ADNA, via its South African team, ran a dipstick test pilot across four African countries using mobile-first recruitment techniques to reach real, recent KFC customers.

✅ Customer verification filters

✅ Custom redirect integrations

✅ Pan-African audience access leveraged via ADNA’s publisher network

This pilot was intended to validate ADNA as a strategic research sourcing partner across Africa.

Outcome

📈 1,273 verified KFC customers surveyed in under 1 week

🌍 Delivered from 4 geographically diverse markets

🔗 Seamless redirect into KFC’s internal testing platform

🚀 Proof-of-concept completed to explore expansion across Africa