Communication Evaluation

Challenge

Chubb, a global insurance leader, wanted to evaluate the effectiveness of their communication strategies targeting two distinct low-incidence segments in Australia:

• High Net-Worth Individuals (HNIs) with annual incomes of AUD 210,000+

• SME decision-makers in businesses with up to 200 employees

Both segments represent <1% of the general population, making large-scale data collection difficult through conventional panels.

Our Approach

ADNA deployed two parallel online/mobile surveys designed specifically for each target group. Precision targeting and mobile-first engagement ensured we reached niche audiences within a tight timeline.

✅ Hyper-targeted sample definitions

✅ Designed with communication material exposure embedded

✅ Optimized to test relevance, tone, and resonance

Outcome

📊 200+ completes per target group achieved in just 7 days

💬 Tested creative resonance, brand recall, and messaging clarity

🧩 Identified gaps and strengths in the communication approach for both TGs

📈 Equipped Chubb with actionable feedback to recalibrate marketing strategy in Australia

“This dual-path study gave Chubb rare, direct access to two highly specific segments — with insights that would have been impossible to collect through traditional panels.”